55,000 sq ft
London, UK
The Apex
Bringing a residential feel to a commercial setting
A considered approach to furniture at The Apex
Located in London's King's Cross, The Apex forms part of Tribeca, a new innovation campus overlooking Regent's Canal.
For the building's reception and mezzanine café, developer Reef + Partners and architects Anomaly wanted to create something different from a traditional commercial environment. The vision was for a welcoming, design-led space that combined the warmth and character of residential interiors with the practical demands of a commercial setting.
Working alongside our sister company Area, the project's design and build partner, Sketch Studios was appointed to deliver the furniture package, bringing the architects’ developed design vision to life.
A residential approach to
commercial furniture
Blending design classics with contemporary pieces
he furniture scheme draws on the growing influence of hospitality-inspired furniture, bringing together design classics, statement pieces and carefully selected contemporary furniture.
Rather than relying on a conventional commercial furniture palette, the design embraces natural materials, rich textures and a mix of finishes. Solid oak coffee tables, timber seating, upholstered sofas and the iconic Wishbone chair help create a space that feels inviting and considered.
A defining feature is the way materials and colours work together. Light oak sits alongside darker stained timber, while rich red tones, velvets and textured fabrics introduce depth and warmth.
Instead of matching every timber finish, the design celebrates their differences, creating a cohesive palette through complementary tones and materials.
Bringing the design vision to life
Finding the right furniture for the space
With Anomaly establishing a clear design direction from the outset, our role was to bring that vision to life through considered furniture consultancy, balancing aesthetics, budget and commercial suitability.
The project also gave us an opportunity to take a broader approach to furniture procurement, exploring manufacturers outside our usual supplier network, introducing new furniture collections alongside established commercial brands.
From alternative seating and tables to shelving and finishes, each piece was considered in relation to the wider scheme, ensuring the original design intent remained intact.
A cohesive, characterful space
Furniture that completes the architectural vision
The result is a reception and café environment that feels more like a contemporary residential or hospitality interior than a traditional workplace.
Every piece contributes to the overall experience, bringing together comfort, texture and character to create a welcoming first impression.
The Apex demonstrates how thoughtful furniture specification, supported by close collaboration between design and delivery teams, can elevate a commercial environment, creating spaces that feel distinctive, welcoming and carefully designed.
